Fastly asked me to help brand their holiday party so they could end the year with a bang. The team was inspired by music festivals and wanted a solution that worked across their six international locations—everywhere from Tokyo to London.

We ended up with a versatile brand that included icons and ribbons that could be juxtaposed and played with in a variety of ways to create different signage and swag. The icons mapped to each of the locations so each location's party felt custom and unique.