Fastly approached me in 2017 to help them rebrand their Customer Insights Panel, a small conference that disseminated information about their product and allowed customers a chance to work with the key players on their team in shaping their product's future.

We settled on a series of illustrations inspired by the conference venue (a beautiful hotel in Denver that had a smoking-room-post-dinner sort of aesthetic) and by the local landscape to create the conference brand, as skiing was on the agenda after the conference. Little easter eggs appeared throughout—server stacks and speedometers appeared in places one wouldn't expect. I also designed all of the marketing materials and the marketing website.